Recognising Australian owned and operated websites

I like to work with figures; it somehow makes things more measurable.

I was recently thinking about the global phenomenon that is social networking and the super-stars that dominate these spaces.

I was looking at fans/followers in different countries compared to Australia and comparatively speaking, it wouldn’t take much to become a super-star in Australia. So next time you are disheartened at your seemingly low follower rate take this into consideration.

Populations

- World Population: 6,869,100,000 à compared to Australia’s 22,000,000 (for every 1 Australian there is 312 people in the world).

- USA Population: 310,000,000 à compared to Australia’s 22,000,000 (for every 1 Australia there are 14 people in the USA).

- UK Population: 62,000,000 à compared to Australia’s 22,000,000 (for every 1 Australian there are 3 people in the UK).

Fans/Followers – Twitter

I would like to give you some examples of super-star status around the world and how it compares to an Australian super-star.

Lady Gaga has around 6,000,000 followers. If you divided her followers by 14 (the USA to Australia ratio) you would come up with a pretty typical ratio for our Australian population. So if you have 428,571 followers you would have Australian super-star status compared to Lady Gaga’s USA status. Does that make sense?

But, as Lady Gaga’s fan base is worldwide it would be safe to say that if you divided her 6,000,000 fans by 312 (world population to Australia ratio) you would come up with another typical ratio for our Australian population. So if you have 19,230 fans you would have Australian super-star status compared to Lady Gaga’s worldwide status.

Some more interesting comparisons;

The Today Show (USA’s #1 morning show) has 638,025 USA followers. Apply the USA to Australia ratio and that compares to 45,573 Australian followers.

Katie Price (Jordan) in the UK has 640,464 followers. Apply the UK to Australia ratio and that compares to 213,488 Australian followers.

JK Rowling has 222,294 followers. Apply the UK to Australia ratio and that compares to 74,098 Australian followers.

The Beatles have 62,477 followers. Apply the UK to Australia ration and that compares to 20,825 Australian followers.

Coca Cola have 11,800,000 followers. Apply the World to Australia ratio and that compares to 37,820 followers.

McDonalds have 3,000,000 followers. Apply the World to Australia ratio and that compares to only 9,615 Australian followers.

Fans/Followers -Facebook

Oprah Winfrey has 2,400,000 million worldwide Facebook page fans. To have Oprah Winfrey super-star status in Australia you would need only 7,692 Facebook page fans.

Ellen has 3,000,000 Facebook page fans. To have Ellen super-star status in Australia you would only need 214,285 page fans.

Britney Spears and True blood each have 4,400,000 Facebook page fans. To have Britney or True Blood super-star status you would only need 314,285 page fans.

So don’t be alarmed if you don’t have a million Twitter followers or Facebook page fans as some of the USA and UK’s biggest players only have a few million.

In saying that, I have a ways to go – my Twitter has 825 followers! You can help me reach Australian super-star status by following me on Twitter here.

My Facebook fan page has 766 fans! You can help me be an Australian super-star by joining my fan page here.

I was extremely surprised at a couple of these, like Oprah. She is known all around the world and the number 1 talk show in America and one of the richest people in the world and only has 2.4 million page fans?

Thanks for listening,

Jes